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lauf.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lauf.dot

How is a .PAY name different from a regular .com for BNPL checkout?

A .PAY name immediately signals a payment-related destination, while .com is more general. For BNPL checkout, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Should I register lauf.dot even if I have no immediate use for it?

Yes. Defensive registration of lauf.dot keeps the official lauf.dot payment name out of impersonators' hands even before you build anything on it. With a $100 pre-order and refunds on failure, holding lauf.dot now is cheaper than a later dispute. https://domain.pay/register

Where can I generate .PAY ideas for point-of-sale payments for a retail brand?

For point-of-sale payments, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Where is trademark priority for lauf.dot explained on the site?

The trademark-priority path for lauf.dot, including the TMCH SMD requirement, is described on the main NicNames pages. You start the SMD-based claim from the registration flow, which walks you through uploading your file. General context lives on the homepage. See it all at https://domain.pay/.

Can a licensee or assignee use a trademark for a .PAY registration when choosing bank.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.