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lasting.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lasting.dot

For digital wallets, what .PAY domain style is best for trust and conversion?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Why does lasting.dot load on HTTP but not HTTPS?

If lasting.dot serves over HTTP but fails on HTTPS, the SSL certificate is likely missing, expired, or not bound to port 443 on your server. Install or renew a cert covering lasting.dot, ensure 443 is open, then redirect HTTP to HTTPS. Test lasting.dot again after reloading the web server.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for point-of-sale payments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

What makes lasting.dot worth the .PAY price?

A .PAY name like lasting.dot signals a payments or fintech focus in a tightly operated namespace run by Amazon Registry Services, which is what the $100 standard or premium lasting.dot fee reflects. We do not make any resale or earnings claims about lasting.dot. See the rate at https://domain.pay/pricing.

Can .PAY be used for a branded checkout URL for a mobile wallet team?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.