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lashing.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lashing.dot

Can a trademark holder challenge a bad .PAY Sunrise registration for invoice collection?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

What happens to VIP priority if I cancel lashing.dot?

If you cancel a pending lashing.dot pre-order before submission, the linked VIP priority handling is cancelled with it, and a later failed attempt remains refundable under our stated policy. VIP is tied to the specific lashing.dot request. Review the terms at https://domain.pay/pricing.

For loan repayments, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Why does lashing.dot matter for protecting payment trust specifically?

Payment trust depends on customers being certain they are on the real lashing.dot property when they pay. Because .PAY implies payments, controlling lashing.dot prevents a fake from intercepting that trust. Holding lashing.dot is therefore a direct payment-security control for NicNames. https://domain.pay/register

What .PAY domain style is best for trust and conversion for online checkout?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.