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laru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about laru.dot

Where can I generate .PAY ideas for payroll disbursements?

For payroll disbursements, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Can I pre-order multiple .PAY names including laru.dot?

Yes. You can pre-order several .PAY labels alongside laru.dot, each queued for its launch phase independently. This is useful if you want laru.dot plus related names. Browse and add them at https://domain.pay/domains.

Do I need a financial license to register a .PAY domain during LRP1 when choosing loans.pay?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Why isn't laru.dot resolving even though I added the records?

If laru.dot won't resolve, first confirm the nameservers at your registrar match where the zone is actually hosted, then check for typos in the A or CNAME values. Cached TTLs or a missing apex record are common culprits. Verify with a DNS query tool, and review your settings under /domains.

What are the current .PAY launch dates in 2026 and 2027?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.