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lama.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about lama.dot

Could a .PAY domain be suspended for not being used for payments for a mobile wallet team?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Can I get lama.dot if I hold a registered trademark?

Yes. If you hold a registered trademark matching lama.dot, you may use trademark-priority registration for lama.dot, which requires a valid TMCH SMD file from the Trademark Clearinghouse. This gives eligible brand owners a chance to claim lama.dot ahead of general availability. Begin at https://domain.pay/register.

Does .PAY automatically improve SEO rankings for mobile money?

.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.

Will owning lama.dot help if scammers use my logo on a fake site?

Owning lama.dot denies scammers the genuine lama.dot address, so even if they copy NicNames's logo elsewhere, they cannot anchor the scam to your real payment name. This makes their fake easier for customers to question. Secure lama.dot at https://domain.pay/register.

What should I know about Amazon Registry and .PAY before registering for BNPL checkout?

Amazon Registry Services operates the .PAY top-level domain. A regional bank can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.