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itshow.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about itshow.dot

How much does it cost to pre-order a .PAY domain for mobile money?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

What is the safest way to secure itshow.dot as a trademark owner?

As a trademark owner, the safest path to itshow.dot is to record your itshow.dot mark in the TMCH, obtain a valid SMD, and submit it through NicNames as soon as the priority phase opens. This gives itshow.dot the validated-rights advantage over public registrations. Begin securing itshow.dot at https://domain.pay/register.

Can .PAY be used for a branded checkout URL for a mobile wallet team?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Will itshow.dot be cheaper during general availability?

Pricing for itshow.dot follows the registry and registrar schedule, not the phase, so general availability is not a discount window. The listed pre-order is $100, with failed attempts refundable per policy. See current rates at https://domain.pay/pricing.

What happens to my money if the .PAY registration attempt fails for BNPL checkout?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.