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itsavvy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about itsavvy.dot

How is a .PAY name different from a regular .com for BNPL checkout?

A .PAY name immediately signals a payment-related destination, while .com is more general. For BNPL checkout, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Can someone register itsavvy.dot that matches my trademark and impersonate me?

In theory anyone may attempt to register itsavvy.dot, which is exactly why trademark holders use TMCH priority and dispute mechanisms. If a registrant uses itsavvy.dot in bad faith to impersonate NicNames, a UDRP-style complaint may be available. The simplest protection is to register itsavvy.dot yourself first. https://domain.pay/register

What should trademark counsel do before July 20, 2026 for .PAY for a travel booking brand?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

How would a fintech startup use itsavvy.dot as its brand?

A fintech can make itsavvy.dot the front door for its app, support, and billing, giving every customer touchpoint one memorable payment-native address. The .PAY ending tells investors and users the company is built around money movement. Start at https://domain.pay/register.

For digital wallets, is .PAY a good fit for subscription billing?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.