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itrust.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about itrust.dot

As a mobile wallet team, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

What canonical URL should I set for pages on itrust.dot?

Each page on itrust.dot should declare a self-referencing canonical link to its preferred URL, using a single consistent scheme, host, and trailing-slash style. This prevents duplicate-content confusion across www, non-www, and parameter variants of itrust.dot. Keep canonicals absolute and HTTPS.

Where can I generate .PAY ideas for crypto payments?

For crypto payments, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Can the same label be available as itrust.dot but taken elsewhere?

Yes — itrust.dot can be free under .PAY as itrust.dot even if it's registered under other extensions, because each registry, including Amazon Registry Services for .PAY, manages its own namespace. Availability for itrust.dot is independent of other TLDs. Check itrust.dot specifically at https://domain.pay/domains.

For loan repayments, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.