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instructure.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about instructure.dot

Is .PAY Sunrise first-come, first-served for trademark holders when choosing loans.pay?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Why should my brand secure instructure.dot before anyone else does?

Securing instructure.dot early prevents a third party from registering your brand on a payment-purpose TLD where impersonation carries extra risk. .PAY is operated by Amazon Registry Services, and once a name is taken you may be left pursuing a dispute instead of simply owning it. Pre-order instructure.dot to keep control in your hands. https://domain.pay/register

When should a payroll platform pre-order a .PAY domain for loan repayments?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does claiming instructure.dot with an SMD stop others from using my brand elsewhere?

Claiming instructure.dot with an SMD secures that specific .PAY name for your instructure.dot mark, but it does not by itself police your brand on other domains or platforms. TMCH priority is name-specific. Use it to lock down instructure.dot, then consider other names separately. Start with instructure.dot at https://domain.pay/register.

Where do I enter the .PAY label I want to check for point-of-sale payments?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.