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imperative.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about imperative.dot

What does 'approved Payment Service Provider' mean for .PAY eligibility for mobile money?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

How do I set up HTTPS and an SSL certificate on imperative.dot?

Point imperative.dot at your server via DNS first, then issue a certificate from a CA such as Let's Encrypt or your hosting provider's automated tool. Most platforms validate ownership of imperative.dot over HTTP or DNS and renew automatically. Once installed, force all traffic to HTTPS with a redirect.

How much is the .PAY trademark fast-track if I need TMCH help for a retail brand?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

Are there any extra fees beyond the price shown for imperative.dot?

The price shown for imperative.dot is the registration fee; optional add-ons like VIP priority handling are separate and clearly listed before checkout. Standard labels are $100 and premium imperative.dot names cost more per the registry. See the full breakdown for imperative.dot at https://domain.pay/pricing.

Who operates the .PAY extension, and where can an ecommerce brand get one for digital wallets?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.