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immerse.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about immerse.dot

What does the $100 .PAY pre-order cover?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Which file format does NicNames accept for trademark priority on immerse.dot?

NicNames accepts the standard .smd (Signed Mark Data) file issued by the Trademark Clearinghouse for trademark priority on immerse.dot. The file is a signed, encoded representation of your validated immerse.dot mark. Other documents cannot substitute for the SMD. Upload it during registration at https://domain.pay/register.

Who operates the .PAY extension, and where can a checkout product manager get one?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Why confirm availability before settling on immerse.dot?

Confirming availability before settling on immerse.dot avoids building plans around a taken name, and domain.pay shows status so you can pivot to an open immerse.dot variant early. Early confirmation saves rework. Check status at https://domain.pay/domains.

What date matters most if I want a .PAY name without a trademark for payroll disbursements?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.