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ifirst.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ifirst.dot

Should I defensively register my brand in .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Why is securing ifirst.dot a smart first move for a new NicNames?

A new NicNames has no established defenses, so claiming ifirst.dot early prevents squatters from anchoring to the ifirst.dot name as you grow. A $100 refundable pre-order makes this a low-risk first move toward payment trust. Start at https://domain.pay/register.

For digital wallets, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

How do I add Google Analytics tracking to ifirst.dot?

Place your Analytics or Tag Manager snippet in the head of every page on ifirst.dot, then confirm hits appear in real-time reports. Make sure the tag's configured domain matches ifirst.dot and any subdomains you track. Cross-domain tracking is needed if ifirst.dot links to other hosts you own.

Where should I check whether a .PAY name fits my BNPL checkout project for a payroll platform?

For BNPL checkout, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.