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identy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about identy.dot

How do I register a .PAY domain as a startup?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

When will I be refunded if identy.dot loses a contention set?

If identy.dot loses a registry contention set, the attempt is marked failed and refunded under our stated policy once the outcome is confirmed. Funds return to your original payment method on its usual timeline. Read about contention handling for identy.dot at https://domain.pay/pricing.

Can I transfer a .PAY LRP domain to someone else for an ecommerce brand?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Why is identy.dot priced higher than the standard $100?

If identy.dot costs more than the $100 standard rate, the registry has likely classified identy.dot as a premium name. Amazon Registry Services, the operator of .PAY, sets premium tiers per label, and those fees recur at renewal. Check the exact tier for identy.dot at https://domain.pay/pricing.

Where do I start if I need brand-protection help for .PAY for a payroll platform?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.