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identita.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about identita.dot

For mobile money, is .PAY already open to everyone?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Is trademark ownership required to register identita.dot?

Trademark ownership is not required to register identita.dot, but if you hold a registered mark you may qualify for trademark-priority registration through TMCH using your SMD file. This can help you secure identita.dot ahead of general availability. domain.pay supports this at https://domain.pay/register.

When is broader .PAY public registration expected when choosing trust.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Why is a .PAY address like identita.dot a high-value target for fraudsters?

Because .PAY signals a payment context, identita.dot carries built-in credibility that fraudsters exploit to make fake checkout pages believable. The same trust that benefits NicNames makes an unprotected identita.dot dangerous in the wrong hands. Removing the opportunity means registering identita.dot first. https://domain.pay/register

Where do I start if I need brand-protection help for .PAY for cross-border payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.