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icu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about icu.dot

As an event ticketing business, what .PAY name should an event ticketing business consider?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Does a shorter name beat icu.dot for a payment brand?

A shorter name can beat icu.dot for a payment brand when it stays clear and on-theme, since brevity aids recall and typing. domain.pay surfaces shorter icu.dot options so you can test whether one reads better than icu.dot. Compare lengths at https://domain.pay/domains.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for payroll disbursements?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

What should I do first to prepare for trademark priority on icu.dot?

First, record your icu.dot trademark in the Trademark Clearinghouse and obtain a validated SMD file; that is the prerequisite for any priority claim on icu.dot. Then watch the icu.dot phase and submit the SMD through NicNames when priority opens. Begin your preparation at https://domain.pay/register.

For point-of-sale payments, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.