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hyv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hyv.dot

Is .PAY Sunrise first-come, first-served for trademark holders for an ecommerce brand?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Does hyv.dot availability depend on the launch timeline?

Yes — before general availability, hyv.dot can only be pre-ordered, and reserved or blocked labels stay closed regardless of timeline. Amazon Registry Services controls the schedule. Check where hyv.dot stands in the timeline at https://domain.pay/domains.

Should I defensively register my brand in .PAY for donation payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Should I avoid hyphens when picking an alternative to hyv.dot?

Yes, avoiding hyphens in an alternative to hyv.dot usually helps, since hyphenated names are harder to say and easier to mistype. domain.pay surfaces clean, hyphen-free hyv.dot variants to choose from. Find clean names at https://domain.pay/domains.

Can a company that only plans future payments register .PAY during LRP1 for a retail brand?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.