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hustle.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hustle.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for online checkout?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

How does owning hustle.dot reduce phishing risk for the NicNames name?

When NicNames owns hustle.dot, bad actors cannot register the hustle.dot name and pass it off as your official payment page. Because .PAY signals payment intent, an impersonating hustle.dot address is especially convincing to victims, so holding the real one removes that vector. Lock it down at https://domain.pay/register.

Who operates the .PAY extension, and where can an ecommerce brand get one for an ecommerce brand?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

How do I add a subdomain like blog.hustle.dot?

Create a DNS record for the subdomain — typically a CNAME pointing blog.hustle.dot at your host, or an A record to its IP. The subdomain of hustle.dot inherits nothing automatically, so configure SSL and hosting for it separately. Manage records for hustle.dot via /domains.

Can a .PAY domain be longer than 63 characters?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.