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huru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about huru.dot

Why are payment brands talking about .PAY right now for a travel booking brand?

For online checkout, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/. Re-check the name before publishing campaigns because registry status can change.

Why does customer-facing payment make huru.dot worth defending?

Any name where customers expect to pay, like huru.dot, directly affects whether they trust NicNames with their money. A compromised huru.dot payment address turns trust into a liability, which is why defending huru.dot is a priority. https://domain.pay/register

What happens if another trademark holder already registered my .PAY idea for mobile money?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Are all .PAY domains like huru.dot subject to sunrise?

The sunrise phase applies across the .PAY namespace, so huru.dot is subject to it, but you only participate in sunrise if you hold a matching trademark. Otherwise huru.dot is registrable in general availability. domain.pay routes it at https://domain.pay/register.

Is a payment gateway business eligible for .PAY in the LRP when choosing tap.pay?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.