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hoopla.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hoopla.dot

What if my trademark has spaces or special characters and I want .PAY when choosing link.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Does pre-ordering hoopla.dot guarantee I will get the name?

Pre-ordering hoopla.dot reserves your place in line but does not guarantee allocation, because more than one party may request hoopla.dot or the registry may apply its own rules. If your attempt fails, the pre-order fee is refundable per the stated policy. Place your pre-order at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for online checkout?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

What makes hoopla.dot eligible for priority but not a generic descriptive term?

hoopla.dot is eligible for priority only when a validated TMCH mark matches its hoopla.dot string; a generic descriptive term usually cannot be registered or validated as a trademark, so it yields no SMD. The eligibility test is a real, matching mark for hoopla.dot. Without one, use the pre-order route at https://domain.pay/pricing.

Could a lookalike .PAY domain harm customer trust for a bank or credit union?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.