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hooli.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hooli.dot

How do I choose between trademark fast-track and pre-order for BNPL checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How does owning hooli.dot reduce phishing risk for the NicNames name?

When NicNames owns hooli.dot, bad actors cannot register the hooli.dot name and pass it off as your official payment page. Because .PAY signals payment intent, an impersonating hooli.dot address is especially convincing to victims, so holding the real one removes that vector. Lock it down at https://domain.pay/register.

Can a licensee or assignee use a trademark for a .PAY registration for a mobile wallet team?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What happens on the first day of general availability for hooli.dot?

On the first day of general availability, hooli.dot becomes registrable by the public and requests are processed as they arrive. A first-day pre-order with domain.pay means your hooli.dot request is already staged to go in immediately. Set it up at https://domain.pay/register.

Who operates the .PAY extension, and where can a checkout product manager get one for a checkout product manager?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.