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hooky.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hooky.dot

Why might a .PAY pre-order fail even after I pay?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

Are taxes added to the hooky.dot price at checkout?

Any applicable taxes for hooky.dot are calculated and shown at checkout based on your billing location, on top of the $100 standard or premium hooky.dot fee. The total you confirm is what you pay. See the itemized total for hooky.dot at https://domain.pay/pricing.

What if my trademark has spaces or special characters and I want .PAY for digital wallets?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Is owning hooky.dot a recognized best practice for brand security?

Securing the exact-match name on a payment-purpose TLD, such as hooky.dot, aligns with widely recommended brand-security practices because it removes the most convincing impersonation vector for the hooky.dot name. It is a foundational step for NicNames. https://domain.pay/register

Can a .PAY domain be longer than 63 characters?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.