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hookie.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hookie.dot

When is the .PAY Sunrise period for point-of-sale payments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Is a TMCH record by itself enough to own hookie.dot?

No. A TMCH record validates your trademark and yields an SMD file, but it does not by itself give you hookie.dot. You must still submit that SMD through NicNames during the priority phase to actually claim hookie.dot. Validation and registration are two distinct steps. Complete registration at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 for a remittance app?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Can I cancel my pre-order for hookie.dot before it is processed?

You can manage your pre-order for hookie.dot before the registry processes it, and if an attempt to register hookie.dot ultimately fails, the fee is refundable per the stated policy. For cancellation steps specific to hookie.dot, follow the order management options at https://domain.pay/register.

For loan repayments, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.