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hollo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hollo.dot

Where should I check whether a .PAY name fits my digital wallets project for an event ticketing business?

For digital wallets, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Can I learn more about .PAY before I commit to hollo.dot?

Yes. You can read about the .PAY namespace, operated by Amazon Registry Services, and explore available names before committing to hollo.dot at https://domain.pay/. When you are ready to reserve hollo.dot, start your pre-order or priority request at https://domain.pay/register.

Is .PAY a good fit for subscription billing for fraud prevention?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Why does the .PAY launch protect trademarks first for hollo.dot?

The launch protects trademarks first because ICANN's framework reserves the sunrise phase for brand owners, letting them claim hollo.dot before the public to prevent infringement. General availability follows for everyone else. Position for hollo.dot at https://domain.pay/register.

For payroll disbursements, is .PAY useful for an invoice-payment portal?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.