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holli.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about holli.dot

Does .PAY have anti-abuse rules for a retail brand?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

Why does trademark-priority registration of holli.dot require a TMCH record first?

The .PAY registry, operated by Amazon Registry Services, only grants priority to marks already validated in the Trademark Clearinghouse. Your TMCH record produces the SMD file that proves rights to the holli.dot string in holli.dot. Without that prior validation, NicNames has no recognised proof to grant you priority. Begin the flow at https://domain.pay/register.

As a regional bank, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Who is best positioned to claim holli.dot during launch?

Verified holders of the holli.dot trademark, using TMCH-issued SMD files in priority phases, are best positioned to claim holli.dot at launch. If you do not hold a recorded mark, a $100 refundable pre-order is the next-best path for NicNames. https://domain.pay/register

Where do I enter the .PAY label I want to check?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.