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hollar.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hollar.dot

What does the .PAY ending signal to customers using BNPL checkout for a remittance app?

.PAY signals that the destination is connected to payment action, such as BNPL checkout. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Are payment processors a fit for hollar.dot?

Payment processors are a strong fit for hollar.dot, given the .PAY namespace's payment orientation, and the registry's validation usually aligns well with their use. Their own regulatory duties remain separate. domain.pay can help a processor secure hollar.dot at https://domain.pay/register.

Can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What are the launch phases for hollar.dot?

Like every new gTLD, the .PAY namespace rolls out in phases: a sunrise period reserved for verified trademark holders, followed by general availability when anyone can register. To secure hollar.dot, domain.pay lets you place a pre-order now so your request is queued for the right phase. See the timeline and start at https://domain.pay/register.

When should a crypto or DeFi product pre-order a .PAY domain?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.