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hlo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hlo.dot

Can a licensee or assignee use a trademark for a .PAY registration when choosing link.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Does moving to hlo.dot require resubmitting my whole sitemap?

When you launch on hlo.dot, generate a fresh sitemap with the new hlo.dot URLs and submit it in Search Console alongside a change-of-address from the old domain. The old sitemap stays only long enough for redirects to be discovered. Keep hlo.dot's sitemap current going forward.

Would travel.pay work as a payment brand for point-of-sale payments?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What does trademark priority mean for getting hlo.dot?

Trademark priority means owners of TMCH-validated marks can register hlo.dot during sunrise, before the general public, reducing the risk of losing hlo.dot to others. domain.pay provides this priority service. Learn more at https://domain.pay/register.

What should I know about Amazon Registry and .PAY before registering for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.