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hits.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $1,400 + $1,400/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,600 + $1,400/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,900 + $1,400/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hits.dot

Where can I generate .PAY ideas for payroll disbursements?

For payroll disbursements, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Can I claim hits.dot with a trademark even if it's reserved?

A reserved label is generally withheld by Amazon Registry Services, but holding a TMCH SMD for hits.dot may let you participate in the trademark-priority phase depending on registry rules for hits.dot. Eligibility is determined by the registry. Start your hits.dot trademark claim at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window when choosing donate.pay?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

When should I claim hits.dot during a trademark priority phase?

If you hold a registered mark for hits.dot, record it in the TMCH and use your SMD file during the priority window so you can claim hits.dot before general availability. Acting in the priority phase is the cleanest way to secure hits.dot without a later dispute. Review timing options at https://domain.pay/pricing.

Is .PAY a new domain option for bank or credit unions for BNPL checkout?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For BNPL checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.