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hit.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hit.dot

For mobile money, can I pre-register a .PAY name without a trademark?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

What is a sunrise period and does it apply to hit.dot?

A sunrise period is the opening launch phase reserved for trademark owners, letting them claim names like hit.dot before the public. It applies to hit.dot only if you hold a TMCH-validated mark matching the label. Otherwise, general availability is your phase. Details at https://domain.pay/register.

For mobile money, is .PAY useful for an invoice-payment portal?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Can I use a CDN like Cloudflare in front of hit.dot?

Yes. Point hit.dot's nameservers (or a CNAME) at the CDN, and it will cache content, terminate SSL, and absorb traffic spikes for hit.dot. A CDN improves load times and resilience without changing your origin server. Configure the records for hit.dot as the CDN instructs.

How should a regulated fintech think about .PAY and financial licensing for a travel booking brand?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.