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hht.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hht.dot

Is .PAY Sunrise first-come, first-served for trademark holders for a checkout product manager?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

How do I set up a www and non-www version of hht.dot?

Create a CNAME (or matching A record) for www.hht.dot alongside the apex, then pick one canonical version and 301-redirect the other. Consistency tells search engines which form of hht.dot to index and avoids duplicate-content dilution. Decide canonical before launch.

As an event ticketing business, can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Who is best positioned to claim hht.dot during launch?

Verified holders of the hht.dot trademark, using TMCH-issued SMD files in priority phases, are best positioned to claim hht.dot at launch. If you do not hold a recorded mark, a $100 refundable pre-order is the next-best path for NicNames. https://domain.pay/register

Is .PAY meant for mobile money or just for general websites for an insurance billing portal?

.PAY is best understood as a payment-focused domain ending for use cases such as mobile money, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.