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hhla.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hhla.dot

Can a donation platform use .PAY for a branded payment page for fraud prevention?

Yes. A donation platform can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Should small businesses bother protecting hhla.dot too?

Yes. Impersonators target any recognizable hhla.dot, not just large enterprises, and a fake payment page using hhla.dot can damage trust regardless of company size. The standard pre-order is $100 and failed attempts are refundable, so protecting hhla.dot is accessible to small brands. https://domain.pay/register

For point-of-sale payments, how can a marketplace use a .PAY domain?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Is sunrise mandatory to get hhla.dot?

Sunrise is not mandatory for everyone; it is only the path for trademark holders to claim hhla.dot early. If you have no trademark, you simply use general availability instead. domain.pay routes your hhla.dot request to the correct phase at https://domain.pay/register.

What happens around February 1, 2027 for .PAY when choosing trust.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.