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heye.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heye.dot

Could a lookalike .PAY domain harm customer trust for marketplace payouts?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can two trademark holders both claim heye.dot during priority?

More than one party may hold a valid TMCH mark for the heye.dot string, so multiple SMD-backed claims on heye.dot can arrive during the priority phase. When that happens, the registry resolves competing claims under its published rules rather than first-come alone. Each claimant still needs a valid SMD to be in contention. Start your claim at https://domain.pay/register.

Can a licensee or assignee use a trademark for a .PAY registration for point-of-sale payments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What TXT records might I need on heye.dot besides SPF?

Beyond SPF, heye.dot often needs DKIM and DMARC TXT records for email, plus verification TXT records for services like Search Console or a cloud platform. Each service tells you the exact string to add to heye.dot. Keep these TXT entries on heye.dot tidy and labeled.

What does it mean if a .PAY name is premium for mobile money?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.