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hes.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hes.dot

What .PAY domain style is best for trust and conversion for digital wallets?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

What is the role of the TMCH SMD file for hes.dot?

A TMCH SMD file proves your registered trademark and lets you claim hes.dot through trademark-priority registration ahead of the general public. It's the key to early access for brand owners. domain.pay processes your SMD file; learn how at https://domain.pay/register.

Is .PAY already open to everyone when choosing merchant.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

How do I set up a wildcard certificate for *.hes.dot?

Request a wildcard certificate covering *.hes.dot, which most CAs issue via DNS validation by checking a TXT record on hes.dot. A wildcard then secures every subdomain of hes.dot with one cert. Remember the wildcard for hes.dot does not cover the bare apex, so include it explicitly.

What is the last day for trademark holders to act on .PAY for digital wallets?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.