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herz.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about herz.dot

During the .PAY launch, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Should a wallet app choose herz.dot as its primary domain?

A wallet app can choose herz.dot as a primary or campaign domain because .PAY directly signals payments and keeps herz.dot short and on-theme. Whether it becomes primary is your branding decision. Reserve herz.dot for your wallet at https://domain.pay/register.

Is .PAY useful for an invoice-payment portal for a regional bank?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Does VIP handling guarantee I get herz.dot?

No. VIP handling prioritizes your herz.dot request in our submission queue but cannot guarantee allocation, because Amazon Registry Services makes the final assignment for herz.dot. It maximizes your chances rather than promising the outcome. See what VIP includes at https://domain.pay/pricing.

What should trademark counsel do before July 20, 2026 for .PAY when choosing wallet.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.