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herr.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about herr.dot

As a bank or credit union, does .PAY require payment-related use after registration?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Does my trademark have to exactly match the label in herr.dot?

For trademark priority, the validated mark in your SMD must correspond to the herr.dot string in herr.dot under TMCH matching rules. Close-but-different strings generally do not qualify for priority on herr.dot. If the match is exact, your SMD unlocks the priority claim. Check your eligibility and register at https://domain.pay/register.

For crypto payments, how does the first-day .PAY pre-order attempt work?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Does Amazon Registry Services pre-screen who can register herr.dot?

Amazon Registry Services operates the .PAY registry and sets its policies, but registry operation does not automatically reserve herr.dot for NicNames. Trademark holders gain advantage through TMCH priority, not through automatic screening, so you should actively claim herr.dot. https://domain.pay/register

How much does it cost to pre-order a .PAY domain when choosing tap.pay?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.