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heroics.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heroics.dot

Is .PAY useful for an invoice-payment portal when choosing merchant.pay?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Does heroics.dot work for a charity's text-to-give?

Pair heroics.dot with a text-to-give campaign so a reply message sends donors to a memorable payment page. The short .PAY name is easy to include in an SMS and reads as a giving link. Reserve it at https://domain.pay/register.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for a travel booking brand?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Can heroics.dot redirect customers to an existing store?

Yes. You can use heroics.dot as a short, brandable redirect that forwards to your main store or a specific product page, so print ads and packaging carry one clean address. The .PAY ending makes the destination feel like a secure payment step. Set it up after registering at https://domain.pay/register.

For fraud prevention, when is the .PAY Sunrise period?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.