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heroes.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heroes.dot

Where do I enter the .PAY label I want to check for payroll disbursements?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Are there design or logo marks that work as an SMD for heroes.dot?

The TMCH validates word elements of marks for matching purposes, so a design or logo mark must have a textual heroes.dot component to support an SMD claim on heroes.dot. Purely figurative marks with no qualifying text generally cannot produce a usable SMD for heroes.dot. Check your mark, then register at https://domain.pay/register.

What happens if another trademark holder already registered my .PAY idea for point-of-sale payments?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Can I use trademark priority and a standard pre-order together for heroes.dot?

They're separate paths: a trademark-priority claim on heroes.dot uses your TMCH SMD during the registry's priority window, while a $100 standard pre-order queues heroes.dot for general availability. Pick the one that fits heroes.dot's situation. Compare both for heroes.dot at https://domain.pay/register.

What happens to my money if the .PAY registration attempt fails for BNPL checkout?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.