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herbie.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about herbie.dot

What are the current .PAY launch dates in 2026 and 2027 for an ecommerce brand?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

How do I set up a wildcard certificate for *.herbie.dot?

Request a wildcard certificate covering *.herbie.dot, which most CAs issue via DNS validation by checking a TXT record on herbie.dot. A wildcard then secures every subdomain of herbie.dot with one cert. Remember the wildcard for herbie.dot does not cover the bare apex, so include it explicitly.

What is TMCH and why does it matter for .PAY when choosing bank.pay?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

What is the order of phases that affects herbie.dot: priority, pre-order, general?

For herbie.dot, trademark priority comes first for validated SMD holders, then first-day pre-order opens to others at $100, and finally general registration. Each phase narrows who has the advantage on herbie.dot. Knowing the order helps you pick the right moment. See current phase details at https://domain.pay/.

For fraud prevention, what happens around February 1, 2027 for .PAY?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.