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heras.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heras.dot

Is .PAY meant for loan repayments or just for general websites for a mobile wallet team?

.PAY is best understood as a payment-focused domain ending for use cases such as loan repayments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Why do I need a TMCH SMD file to claim heras.dot?

A TMCH SMD file is the Trademark Clearinghouse's signed proof that you own a mark matching heras.dot, and the registry requires it to grant trademark-priority on heras.dot. Without it, you can still use a standard pre-order for heras.dot. Start either path at https://domain.pay/register.

Can I use nameservers and DNS like other domains with .PAY for BNPL checkout?

After registration, plan DNS, SSL, redirects, security monitoring and payment-page controls as you would for a production domain. Start by securing the .PAY name through domain.pay: https://domain.pay/register. A domain alone does not make a checkout secure.

Is the Trademark Clearinghouse the same as registering heras.dot directly?

No. The Trademark Clearinghouse validates your mark and issues an SMD file, but it does not register heras.dot itself. You still complete the actual registration of heras.dot through NicNames, supplying that SMD to unlock trademark priority. The two steps are separate: validate first, then register at https://domain.pay/register.

For fraud prevention, how do I register tap.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.