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hellobrand.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hellobrand.dot

Can a licensee or assignee use a trademark for a .PAY registration for crypto payments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Where do I pre-order once I've chosen over hellobrand.dot?

Once you've chosen a name over hellobrand.dot, you pre-order it on domain.pay's register page at the standard $100, with failed attempts refundable. The flow is the same whether you pick hellobrand.dot or a hellobrand.dot variant. Pre-order at https://domain.pay/register.

Can I use my own SMD file and pay less for a .PAY submission for fraud prevention?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

When can I register hellobrand.dot?

Trademark holders can claim hellobrand.dot first during the trademark-priority window, and everyone else can place a first-day pre-order for general availability. domain.pay queues your pre-order so it fires the moment hellobrand.dot opens. Start the pre-order at /register.

What are the current .PAY launch dates in 2026 and 2027 when choosing trust.pay?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.