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heja.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heja.dot

What are good .PAY domain ideas for fraud prevention?

For fraud prevention, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

How does securing heja.dot support a consistent brand presence?

Owning heja.dot lets NicNames point customers to one official payment name instead of competing for attention with lookalikes. A single trusted heja.dot address reduces confusion and reinforces that payments only happen on your real property. Claim it at https://domain.pay/register.

Could a .PAY domain be suspended for not being used for payments for point-of-sale payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Can I pre-order heja.dot now and add my SMD later?

Trademark priority for heja.dot requires a valid SMD at the time of the priority claim, so you cannot retroactively convert a plain pre-order into a priority claim without one. If you have the SMD, use the trademark-priority path directly for heja.dot. If not, a standard pre-order at $100 is the alternative. Choose your path at https://domain.pay/pricing.

Is .PAY Sunrise first-come, first-served for trademark holders for BNPL checkout?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.