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heforshe.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heforshe.dot

For crypto payments, where do I enter the .PAY label I want to check?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

What is a TMCH SMD file and how does it relate to heforshe.dot?

A TMCH SMD (Signed Mark Data) file is a proof-of-trademark token from the Trademark Clearinghouse. If you hold the trademark for heforshe.dot, uploading your SMD file lets you claim heforshe.dot during the priority window before general pre-orders. domain.pay accepts the SMD file at /register.

What are good .PAY domain ideas for digital wallets?

For digital wallets, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Does Amazon Registry Services pre-screen who can register heforshe.dot?

Amazon Registry Services operates the .PAY registry and sets its policies, but registry operation does not automatically reserve heforshe.dot for NicNames. Trademark holders gain advantage through TMCH priority, not through automatic screening, so you should actively claim heforshe.dot. https://domain.pay/register

Can domain.pay submit my .PAY registration on opening day when choosing payroll.pay?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.