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heel.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heel.dot

What happens if another trademark holder already registered my .PAY idea for payroll disbursements?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Are failed pre-order attempts for heel.dot refundable?

Yes. The standard pre-order for heel.dot is $100, and if the attempt fails you are refunded, so reserving heel.dot carries limited downside. This makes it practical to try to secure your heel.dot name even where availability is uncertain. https://domain.pay/register

Who qualifies for a .PAY domain in the Limited Registration Period for mobile money?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

How do I start the eligibility process for heel.dot?

To start the eligibility process for heel.dot, begin a registration or pre-order with domain.pay, supply accurate registrant details, and provide a TMCH SMD file if you hold a registered mark. We then submit to the .PAY registry and relay any validation. Begin at https://domain.pay/register.

Where do I enter the .PAY label I want to check for point-of-sale payments?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.