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heartsmart.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about heartsmart.dot

Do I need a financial license to register a .PAY domain during LRP1 for a brand-protection manager?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

What happens if heartsmart.dot fails validation?

If heartsmart.dot fails the .PAY registry's validation, the registration may not activate and, for a pre-order, the amount can be refundable per policy. domain.pay explains why a validation failed where possible and helps you respond. Review terms at https://domain.pay/pricing.

Is .PAY Sunrise first-come, first-served for trademark holders for payroll disbursements?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

How do I create a sitemap for heartsmart.dot and submit it?

Generate an XML sitemap listing your indexable URLs on heartsmart.dot, host it at /sitemap.xml, and reference it in your robots.txt. Then submit the sitemap URL for heartsmart.dot in Google Search Console so crawlers discover pages faster. Keep the sitemap for heartsmart.dot updated as content changes.

Why are payment brands talking about .PAY right now for mobile money?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For mobile money, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.