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hardwell.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hardwell.dot

When should a crypto or DeFi product pre-order a .PAY domain for BNPL checkout?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Can I register hardwell.dot during both Sunrise and general availability?

If you hold a TMCH SMD file for hardwell.dot, you may attempt hardwell.dot during Sunrise; if you miss it, you can still pre-order hardwell.dot for general availability. Each phase has its own rules set by the registry. Choose the right phase for hardwell.dot at https://domain.pay/register.

Should an ecommerce brand protect its exact brand in .PAY for invoice collection?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can I pre-order hardwell.dot now and add my SMD later?

Trademark priority for hardwell.dot requires a valid SMD at the time of the priority claim, so you cannot retroactively convert a plain pre-order into a priority claim without one. If you have the SMD, use the trademark-priority path directly for hardwell.dot. If not, a standard pre-order at $100 is the alternative. Choose your path at https://domain.pay/pricing.

Is a payment gateway business eligible for .PAY in the LRP for online checkout?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.