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hardoff.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hardoff.dot

What should I know about Amazon Registry and .PAY before registering for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What is the advantage of hardoff.dot on printed receipts?

Printing hardoff.dot on receipts gives customers a clear address to reorder, tip, or review charges later. Because it's short and payment-native, people remember it after they leave. Reserve the name at https://domain.pay/register.

What is TMCH and why does it matter for .PAY for BNPL checkout?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Will switching from a .com to hardoff.dot cost me SEO traffic?

A move to hardoff.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on hardoff.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to hardoff.dot carefully and monitor results.

Is registering .PAY a replacement for trademark monitoring for rent collection?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.