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hardies.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hardies.dot

During the .PAY launch, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Can two trademark holders both claim hardies.dot during priority?

More than one party may hold a valid TMCH mark for the hardies.dot string, so multiple SMD-backed claims on hardies.dot can arrive during the priority phase. When that happens, the registry resolves competing claims under its published rules rather than first-come alone. Each claimant still needs a valid SMD to be in contention. Start your claim at https://domain.pay/register.

Can I use my own SMD file and pay less for a .PAY submission for a brand-protection manager?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What does first-day pre-order mean for hardies.dot?

A first-day pre-order means domain.pay stages your hardies.dot request to be submitted on the very first day its phase opens, rather than you logging in to try manually. It is the fastest hands-off way to pursue hardies.dot. Set it up at https://domain.pay/register.

What if my trademark has spaces or special characters and I want .PAY for a fintech founder?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.