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hammer.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about hammer.dot

Is .PAY Sunrise first-come, first-served for trademark holders for mobile money?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Which costs more upfront for hammer.dot: standard or VIP?

VIP costs more upfront for hammer.dot because it adds a one-time priority handling fee on top of the registration rate, whether that rate is the $100 standard or a premium hammer.dot fee. Standard checkout omits the VIP line. Compare both for hammer.dot at https://domain.pay/pricing.

How exact does my trademark need to be for a .PAY Sunrise registration for mobile money?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Can I save a few alternatives to hammer.dot for later?

You can shortlist a few alternatives to hammer.dot on domain.pay while you decide, comparing hammer.dot variants before you pre-order. Keeping options open avoids losing a good fallback. Build your shortlist at https://domain.pay/domains.

What are good .PAY domain ideas for loan repayments?

For loan repayments, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.