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guvnor.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about guvnor.dot

What .PAY domain style is best for trust and conversion?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

How does guvnor.dot support a real estate deposit page?

Real estate deposits are high-stakes, so hosting them on guvnor.dot frames the transaction around a clear, trusted payment address. A .PAY name reassures buyers sending earnest money. Begin at https://domain.pay/register.

Is .PAY useful for an invoice-payment portal for BNPL checkout?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

How do I migrate an existing site onto guvnor.dot without downtime?

Stand up the new site on guvnor.dot at a low TTL, validate it on a staging hostname, then flip DNS and 301 every old URL to its match on guvnor.dot. Submit a change of address in Search Console and keep the old certificate valid through the cutover. Monitor guvnor.dot for crawl errors afterward.

How do I register tap.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.