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guu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about guu.dot

Can I use .PAY for redirects to my existing checkout for a regional bank?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

Why is a .PAY address like guu.dot a high-value target for fraudsters?

Because .PAY signals a payment context, guu.dot carries built-in credibility that fraudsters exploit to make fake checkout pages believable. The same trust that benefits NicNames makes an unprotected guu.dot dangerous in the wrong hands. Removing the opportunity means registering guu.dot first. https://domain.pay/register

How do I register loans.pay if it matches my trademark for an event ticketing business?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What is the safest way to reserve guu.dot before competitors act?

The safest way to reserve guu.dot before competitors is to place a pre-order now so guu.dot is queued with the registry ahead of general availability, with the fee refundable if it fails per the stated policy. Brand owners can add trademark priority. Reserve guu.dot at https://domain.pay/register.

For digital wallets, how can a marketplace use a .PAY domain?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.