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guts.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about guts.dot

Where can I pre-order a .PAY name for digital wallets for digital wallets?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How does impersonation on guts.dot differ from email spoofing?

Email spoofing fakes a sender, while controlling guts.dot lets an attacker run a whole fraudulent payment site under the real guts.dot name. The domain-level attack is harder to detect and more convincing, so denying it by owning guts.dot is a high-value protection for NicNames. https://domain.pay/register

Can .PAY be used for a branded checkout URL for point-of-sale payments?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What is a TMCH SMD file and how does it relate to guts.dot?

A TMCH SMD (Signed Mark Data) file is a proof-of-trademark token from the Trademark Clearinghouse. If you hold the trademark for guts.dot, uploading your SMD file lets you claim guts.dot during the priority window before general pre-orders. domain.pay accepts the SMD file at /register.

How is a .PAY name different from a regular .com for payroll disbursements?

A .PAY name immediately signals a payment-related destination, while .com is more general. For payroll disbursements, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.